Project Outcomes
Through our participation in the Google Ad Grants Online Marketing Challenge, we seized a unique opportunity to bridge the gap between students and nonprofits, promoting digital skill development and driving positive change worldwide. Collaborating with @PlanetRead NGO, we utilized a $10,000 USD monthly Google Ads Advertising Credit to propel our client's mission of increasing literacy rates across the globe. Within a just 30-day period, our efforts yielded remarkable results, achieving following milestones:
Impressions soared by 71.59%, broadening our campaign's visibility
Click Through Rate (CTR) enhanced by 50.74%, reflecting increased audience engagement
Conversion Rate skyrocketed by 636.94%, signifying a significant uptick in meaningful actions towards literacy
Average Cost/Interaction rose by 78.33%, ensuring efficient use of funds for maximum efficacy
By leveraging the medium of Google Ads, we successfully contributed to increasing website traffic for @PlanetRead NGO, propelling their mission to enhance literacy rates and bring positive change to communities worldwide
